Throughout beta testing and since our launch, we at Versaries, LLC consistently get feedback about the great look and feel of the Versaries app. Giving credit where credit is due, we sat down with Principle Creative, Chris Reiff. Chris is a seasoned designer and illustrator with work seen in virtually every bookstore across the United States. This is what he had to say about leading the creative effort behind for Versaries, LLC:
Q: What inspired the Versaries app look?
Chris: There were many contributing themes that inspired the look of the app including clockwork mechanisms, steampunk, and even the TV show Wild Wild West.
Q: Have you ever designed anything as complex of the Versaries app?
A: Actually, yes. I illustrated two sets of blueprints for DK Books which required a ton of detail. More recently, I have been illustrating a Millennium Falcon 3D Owners guide – every detail of Han Solo’s ship from Star Wars has to be drawn to the tiniest detail. In the toy world, the DragonBall Z action figure line featured some very complex yet small action figure mechanisms and detailed playsets.
Q: What is your favorite feature in the Versaries app?
A: I like the ability to switch between units by just touching the dial. From an art standpoint, that part of the app required more than 10 layers to create. Programming really brings it to life, making all of the reels move and spin.
Q: How long did it take to design and create the art for the Versaries app?
A: From initial rough concepts to various levels of final art, we probably took about six months. That includes plenty of nights and weekends.